Experience

Examples of sectors in which ADF Research has conducted surveys include:

  • Automotive
  • Business-to-Business
  • Consumer Products
  • Financial Services (Banks, S&L’s, Insurance)
  • Government Services
  • Health Care/Medical
  • Media (Cable, Broadcast, Print)
  • Public Policy/Social Issues/Public Opinion Polling
  • Real Estate
  • Retail/Wholesale
  • Technology
  • Trade Association
  • Travel and Recreation
  • Telecommunications
  • Utilities (Electric, Gas, Water), Energy Conservation

Specific types of research conducted include:

  • Advertising Awareness/Penetration
  • Brand Positioning/Image
  • Community Issues
  • Concept Testing
  • Consumer and Business Satisfaction/Loyalty
  • Disenrollment/Termination/Closed Account
  • Employee Surveys
  • Listenership and Readership
  • Market Segmentation
  • Needs Assessment
  • New Product/Service Introduction
  • Product and Service Pricing
  • Relocation (store, hospital, etc.)
  • Shopping Habits

Examples of universes and populations we have studied include:

Accountants, attorneys, bankers, business executives, consumers of specific products and services, decision makers, employees, farmers, general public, health plan administrators, insurance brokers, MIS managers, organization members, parents, physicians, purchasing agents, school administrators, students, subscribers, etc.

Some of our satisfied customers
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